Mediation Effect Of Customer Satisfaction Between Promotion Mix Elements And Customer Buying Behavior In Education Sector Of Ethiopia
نویسندگان
چکیده
Present investigation conducted to check the mediation effect of customer satisfaction between promotion mix elements and buying behavior in education sector Ethiopia. The researchers employed mixed method research strategy cross sectional sequential explanatory design. In addition this, archival data was collected from educational universities public relation offices. Sampling used purposive simple random sampling get sample targeted population. Lastly, AMOS version 26 SPSS vs22 were for analysis. Kaiser-Meyer-Olkin test measure Adequacy. Mahalanobis' distance (MD) as a statistical based on chi-square distribution extent which cases are adjusted with multivariate outliers. SEM model fitness results showed complete i.e entire (or total) Promotion Mix Elements Customer Buying Behavior is transmitted through Satisfaction. Thus, have no direct Behavior; rather, its indirect. role Satisfaction really happening given model, but total significant simply because size very large, or assumptions met.
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ژورنال
عنوان ژورنال: International Journal of Islamic Business and Management Review
سال: 2022
ISSN: ['2808-0939']
DOI: https://doi.org/10.54099/ijibmr.v2i2.405